Lodet · Made in Tunisia
Clean first. Soft after. Warm always.
من تونس، لكل امرأة تحمل يومها.
Solutions · Lodet for retailers & buyers
Stock the shelf she reaches for.
A shop commits to a range months early and learns later whether it was right. For Lodet that range is a mist for the morning, a mist for the evening, the skin lines and the hair rituals, priced in dinars. This is the evidence layer under those orders: what to stock, what is selling, what to reorder.
- 4desks this covers, each with its own brief
- 4specialists the work is split across
- 3studios it runs through
Counted from this page's own roster. The clipboard is drawn, the numbers are not.
The one job this page is about
Read what is selling of Lodet every week against the order you already placed.
- How often it comes round
- Every Monday, all year, on an order placed months earlier.
- Skip it once
- You learn the shelf was wrong from your own sell-through, which is six weeks after the reorder could have been placed.
The season
Between the order and the first honest number sits a whole season.
Every unit is ordered before any of it is known, and the only correction available late is price. These are the three moments where that gap actually costs a shop something.
THE ORDER
You choose which mists, serums and shampoos to stock.
You commit the order months before you learn if it was right.
Every unit is ordered on a forecast, and the correction is a discount.
What changes it
The trend is scored on its own curve, so you commit against a slope and a date.
- Quantified trend forecast
- Trend velocity and search signals
- Multi-angle research sweep
IN SEASON
Eid, Women's Day and August move what she reaches for.
A shop down the road moved the price and you found out from your own sales.
They have had weeks of it, and you react into a price they already set.
What changes it
Assortment and price are diffed over time, so a ladder move surfaces as a change.
- Competitor price and assortment tracking
- Multi-retailer price check
- Watchlist and alerts
EVERY MON
The week is read by hand, again.
The weekly sales read is rebuilt by hand every Monday.
The same pull, joins and deck each week, late the moment it is finished.
What changes it
The reads behind markdown and replenishment arrive as a document, on a schedule.
- Scheduled runs
- Spreadsheets
- Everything packaged together
The desks
Four desks, one Lodet shelf.
Buying, merchandising, trading and planning hand the same season to each other, for the same mist, skin and hair lines.
- BuyingPlan the pre-season order of mists, skin and hair against your open-to-buy.
Pre-Season Buy Plan - Halvard & Vane AW
.xlsx · 9pp
Pre-Season Buy Plan - MerchandisingSet the depth of each Lodet line and the allocation across shops.
Size Curve & Grading - Halden Rowe RTW
.xlsx · 9pp
Size Curve & Grading - TradingRead the week and decide reorder or promotion.
In-Season Trade Report - Lune the Label Wk14
.xlsx · 9pp
In-Season Trade Report - PlanningModel the promotion before it is taken, not after.
OTB & Markdown Planner
.xlsx · 9pp
OTB & Markdown Planner
Live rows from files this platform rendered. Every one of them opens.
Who the shelf is actually for
A shelf is never planned for one woman.
Bloom is the morning she reaches for on the windowsill. Sublime is the evening she chooses herself. The sunscreen is August and the Sunday hair set is the weekend. The same shop meets all of her inside one month.
Which is why an averaged order under-serves her twice. Lodet hands a shop the shelf as she uses it: mist, skin and hair, priced in dinars, in French and Arabic.
The curve
The middle sold in three weeks. The ends are the markdown.
A size curve is a shape, and the expensive mistake is a symmetrical buy against a customer who is not symmetrical.
Six sizes, one curve, no evidence. This is the buy as placed nine months out.
The gap between the two is the discount, and it was decided when the order was placed rather than at the end of the season.
The shape of the mistake, not a benchmark: an even order against a customer whose day is not even, a morning mist, an evening mist and a Sunday set. No units or totals; yours is computed from your own full-price sell-through against your own order depth.
The shelf, end to end
Everything the order touches.
Reading a market and planning an order are different jobs, so they are not handed to the same seat.
- 01Dive DeepStudio
- 02Boardroom PressStudio
- 03Collection AtelierStudio
- 04Buyer / MerchandiserSpecialist
- 05Retail Ops AnalystSpecialist
- 06Finance AnalystSpecialist
- 07Brand AnalystSpecialist
Quantified trend forecast · Trend velocity and search signals · Multi-angle research sweep · Competitor price and assortment tracking · Multi-retailer price check · Watchlist and alerts · Scheduled runs · Spreadsheets · Everything packaged together
Questions
What we promise a shop.
What does a shop or pharmacy get?
A shelf sheet for the Lodet range: Bloom and Sublime, the skin lines and the hair rituals, each with its photo and its price in dinars, plus captions in French and Arabic for your shelf talker and your own posts.
What do you promise, and what not?
That every product name, price and photo on the sheet is the one on the shop today, and that anything we do not know is marked as sample rather than invented. We do not promise sales and we do not set your margin.
How is the weekly read kept honest?
It is computed from your own sell-through against your own order, because a benchmark would be someone else's shop. Where there is no sell-through yet, the read says so instead of guessing.
Does this connect to our stock system?
Not required. Brief it with your exported sales and it computes from that. Where a connection exists it reads the same file on a schedule instead of you exporting it.
Lodet · for retailers & buyers
A shelf she can read at a glance.
Amino shampoo
39 TNDMist, skin, hair: three rows, one price in dinars on each. The range is easy to stock, easy to explain, and easy to reorder when the weekend sells through.
Des cheveux doux, une journée légère.
شعر ناعم، يوم أخف.
Her day, as it naturally changes
29 TNDMorning
Bloom, perfumed mist 250 ml
Two sprays on a windowsill morning. Fresh, floral, easy to wear all day.
29 TNDMidday
Venelle sunscreen SPF 45
The beach towel, the Hammamet light, nothing to think about.
29 TNDEvening
Sublime, perfumed mist 250 ml
The evening one. Warm, orange blossom, for the nights she chooses herself.
79 TNDSunday
Hydra-Hyaluronique Amino Keratin
The Sunday set. A towel, a slow hour, nobody waiting.
A way of reading the range, not sales data: no figure here is a result.
Hair
Dry, tired or colour-treated hair
Hair you are proud of
Skin
Everyday glow and protection
Skin protected, mind free
Mist and gifts
Self-treat and gifting, Eid and Women's Day
Feel beautiful without effort
Family
The shared bathroom shelf
The smile of the house
- rose
- jasmin
- fleur d'oranger
- argan
- propre
- tiède
- doux
- Discover
- Try
- Rebuy
- Gift
- Share
Lodet · in motion
See it worn.
Two short films with Lodet's own products. A shelf shows what is sold; a film shows how it sits in her day.
The products, shown
For selling: Lodet's products, shown by the women who use them.
The woman who wears it
For introducing the brand: the woman first, the bottle second.
Analysis · Buying and merchandising team
What she feels, and what your team does with it.
Turns each feeling into a shelf talker and a row, one price in dinars under each.
Confidence
“I walk in already ready.”
Shoot the moment before the door: the mirror, the bottle, the first step out.
Lift
“My mood is lighter once it is on.”
Light and warmth in the frame. Say lighter and brighter, never treated or improved.
Being noticed
“People turn when I pass.”
Let the scent trail be seen: a glance, a turned head, a compliment, kept ordinary.
A day that runs
“Morning to evening, it keeps up with me.”
Cut one woman across the day: morning mist, midday sun, evening mist, Sunday hair.
These are words women use about the ritual, read for what a team can show. They are not results: nothing here is measured, and Lodet does not claim to change mood, hormones or the skin. Say how it feels, never what it does.
Claims · Tunisia, the Mediterranean, Europe, Italy
Where you may say it.
Venelle face cleansing gel · 22 TND
A woman washes her face with it at night, and her face feels clear. The sentence you write about that moment uses the same words in every market, and is a different claim in each.
Propre d'abord, doux ensuite.
نظافة أولاً، ثم نعومة.
A line that reads as a cosmetic description in one market can read as an action on the skin in another, and that moves the product across a category line, not just the wording. The proof that carried the sentence at home does not travel with it. The sharpest case is the “free from” line, so the market list belongs beside the claim at brief stage, not at artwork.
“Leaves her face clean and fresh.”
Describes the wash
A cosmetic description of a ritual. Keep it a gesture, not a result.
“Clears her face of spots.”
Acts on a condition
Reads as treating a skin condition, which can move a product across a category line. Needs its own evidence, or a different sentence.
“Free from [an ingredient].”
A negative claim
Ordinary in some markets, read in others as denigrating an ingredient that is legally allowed. Settle it per market before it reaches artwork.
Tunisia
The home market. Write the claim in French and Arabic, and confirm the local rules with the competent authority before print. This page does not summarise them.
The Mediterranean
Each neighbouring market has its own cosmetics rules and its own label language. List them beside the claim, one by one, rather than assuming one answer for the coast.
Europe
A cosmetic sold in the EU follows Regulation (EC) 1223/2009: an EU Responsible Person, a safety assessment, notification, and claims that meet the common criteria of Regulation (EU) 655/2013: legal compliance, truthfulness, evidential support, honesty, fairness and informed decision-making.
Italy
Italy applies the EU rules. Member states may require the local language for certain label particulars, so confirm the Italian wording instead of translating the French by hand.
A shop repeats the brand's sentence on its own shelf talker, so a claim that was safe on the pack can become the shop's own.
Orientation, not legal advice. Confirm each market with a regulatory adviser before print.
Reports
3 briefings written for lodet for retailers & buyers.
Each one is the finished file, opened in full. Every figure in them is illustrative and each says so on its own cover; a real run researches and cites its numbers with an as-of year.
Get started
Read the week against the order you made.
Start with the question a lodet for retailers & buyer actually has, and leave with the file.