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Brief it the way you would brief a DoP - the move, the light, the lens - and set the duration, the aspect and the finish as controls rather than as another roll of the dice. Both films below are the studio's own output.
The call sheet
A still that comes back wrong can be re-rolled until one lands, and the cost of that is a few seconds. A clip cannot: what has to be repeatable is the MOVE, and there is no way to ask for the same walk from a locked-off camera unless the camera was something you named in the first place. On the left are the words the shot description takes; on the right, the pills the studio renders - and both halves survive into the next take.
What you write
What you set
Two ways in
Get started
Five to fifteen seconds, in the shape you are posting to - or animate a frame you already have.
Keep exploring
The same direction as a still, and the frame this animates.
Four ad-ready images from one product, film included.
Put a real garment on a model, then set it walking.
The voice-over this film runs under, written and recorded.
One brief into looks, a campaign film, line sheet and lookbook.
How a studio files a campaign against the shoot calendar.