By Sector ·
Actives, claims, and what you may say where.
Sunday, the towel, the long mirror. The interesting question is never the ingredient - it is whether the claim survives the market you are selling into.
- playbooks this work reaches for
- 6
- specialists it is split across
- 4
- documents shown in full on this page
- 4
What this sector is a watch on
Hair care is a ritual of steps, and each step is a product she can name.
How fast the answer goes stale
A shampoo is bought again within weeks, while a ritual set is given at Eid.
The Sunday set
Three steps, one running total.
The hair set built up step by step, with the running price in dinars.
| Step | Product | Price | Running total (TND) |
|---|---|---|---|
| Wash | Amino shampoo | 39 | 39 |
| Treat | Hydra-Hyaluronique Amino Keratin | 79 | 118 |
| Finish | Vitellte Argan Nutri-Repair | 51 | 169 |
Where it gets specific
Three questions, and the exception each one carries.
Haircare goes wrong in the gap between what is true and what is sayable.
Which step each product serves, and what the whole Sunday set costs in dinars.
The same active can be a cosmetic ingredient in one market and a regulated one in another, so a claim check is a per-market question rather than a single verdict.
A tutorial in steam and warm water: wash, treat, finish.
Imagery is where an unsubstantiated claim usually enters a launch - a before-and-after implies an efficacy claim whether or not the copy makes one.
The set listing, the step card and the price in dinars for each stage.
The pack copy, the PDP and the paid social all restate the claim. They are drafted from one approved wording here so they cannot drift apart later.
Where the claim has to land
The same active, in six places a customer meets it.
Approved once, restated six times by six people. That is where wording drifts.
- 01On skin
- 02The product still
- 03The PDP
- 04In use
- 05The editorial
- 06The campaign
Haircare output
The documents this work produces.
Real Haircare deliverables, produced end to end.
Consumer & Behaviour
PDF · page 1 of 9
Switch deliverable
What actually runs
A claim, a formulation read and a market check are three different jobs, so they go to three different specialists. One system, 102 tools and 223 playbooks behind it.
Handed to
- Materials Specialist
- Sourcing Analyst
- Production Specialist
- Sustainability Analyst
Get started
Bring Lodet haircare to your shelf.
Tell us what you sell and who you sell to. We answer with the products, the prices in dinars and the words, in French and Arabic.