Lodet · Made in Tunisia
Clean first. Soft after. Warm always.
من تونس، لكل امرأة تحمل يومها.
AI suite for fashion brands
Lodet AI : Search, Style and
Sell Every Piece in the Catalogue
A modular AI layer for fashion brands. Natural-language product search, on-model visualisation and merchandising signals, trained on your own catalogue.
17 studios, and a brand uses most of them in one season.
Each picture shows the work its studio does. Photographs from Unsplash, credited.
Dive Deep
Dive deep to unveil hidden gems, every source cited
Collection Atelier
One brief, a whole season: looks, film and lookbook
Pattern Office
From sketch to the spec a factory can cut
Voice Studio
Your script, spoken in one cast voice
The Exhibition Hall
Work made here, shown in public
The Mood Wall
Colour, image and word pinned to one direction
The Ad Agency
One product, staged into four ad-ready frames
The Film Set
One shot described, five to fifteen seconds filmed
Boardroom Press
Decks and documents in PDF, PPTX, Word and Excel
Lookbook Bindery
The season bound into an editable book
The Report Archive
Finished reports, filed by use case
The Drafting Table
Every studio wired together on one canvas
The Looking Glass
Step through: any garment, worn on any model
Broadcast Booth
A subject turned into a two-host episode
Software Manufactory
A brief forged into a shareable web page
The Specimen Library
Real output, shelved by kind
The Darkroom
Editorial stills, directed not sampled
Lodet AI · for fashion brands
One platform across the whole season
From the first research question to the campaign that sells the drop, every step below is a prompt and the output is a file your team can use.
Word01Research
Ask a question about the season, the market or a competitor. Answers come back cited and editable, not as chat.
- Trend forecasting across fashion weeks
- Competitor and market intelligence
Deck02Concept
Turn the brief into direction: boards, house-coded imagery and a collection built look by look.
- Moodboards in your brand codes
- Campaign, runway and still-life plates
PDF03Development
Hand over a design and get the specs that make it: patterns, measurements, BOM and trims, ready for the factory.
- Tech packs and line sheets
- Fit and colourway checks before sampling
PDF04Sourcing and production
Suppliers compared on MOQ, price and certifications, with the compliance gaps named before the order goes out.
- Tier-2 supplier mapping, exportable
- GOTS, OEKO-TEX and ESPR checks
Deck05Marketing and sell-through
Launch the drop: lookbook, campaign, social cuts and the pages they land on, all in the same house codes.
- Multi-shot campaign film with audio
- Lookbooks, product pages, podcasts
The one job this page is about
Decide the range before the calendar decides it for you.
- How often it comes round
- Twice a year, against a market date nobody moves.
- Skip it once
- The range gets set from instinct and last year's sheet, and the styles that carry the season are chosen in the last three weeks.
What a range is really decided on
A cloth is a set of behaviours, not a swatch.
Drape, recovery, how it takes a dye and what it does after a wash are the properties a range architecture is actually built on - and none of them is legible on a card stapled to a board.
Which is why the range plan, the tech pack and the line sheet have to agree with each other about the same material. When they drift, the sample is where you find out.
Time and cost
The saving is your arithmetic, not our claim.
We do not publish a percentage, because your range size and your day rate decide it. Put your own numbers in the left panel and the page will do the multiplication.
Your season, today
Placeholders, not research. Change them to yours.
One drop, one category
Written, checked, sent
Salary, overhead, agency fee
40 tech packs, one per style, plus 4 documents a season needs once however big the drop is: the research read, the range plan, the line sheet and the campaign brief.
- Documents
- 44
- Working days
- 33
- At your rate
- 13.200 €
264 hours at a 8-hour day.
The same set, here
Facts about how this is charged, with nothing subtracted from the panel beside it.
One brief per document
The unit of work is the ask, not the hours after it. The same brief run against a second style is a second run, not a second week.
The five lanes run together
Research, design, development, sell-in and marketing are handed to different specialists at the same time, so the total is the longest lane rather than the sum of five.
You see the price before you run
Work is metered in credits and the generation studios show the exact figure in-app before anything starts. Nothing on this page is a subscription you have to size in advance.
Free to start, and it produces files
Every one of the 159 finished documents published on this site came out of the platform. They open, and you can read them before you pay anything.
Talk to sales
Bringing a whole brand across?
Tell us how your season runs and we will show you the same thing on your own range, your own factories and your own documents. No deck. A working session.
- Reply within
- 24 hours
- Support hours
- Mon to Fri, 9am to 6pm CET
- Where we are
- Kairouan, Tunisie
What we usually cover
- Running it across design, production, sell-in and marketing at once
- Your own templates, size runs, trims and tech-pack format
- Seats for the team, and what the season costs at your volume
- Where it sits next to the PLM and the ERP you already run
- Security review, data handling and where the files live
Lodet · for fashion brands
A mist beside the collection.
Bloom, perfumed mist 250 ml
29 TNDA fashion brand can give a collection a scent, and a scent a story. Lodet's two mists are briefed as a morning and an evening, so the dress and the bottle are shot as one season.
Bloom, le parfum qui fleurit avec vous.
بلوم، عطر يزهر معك.
Her day, as it naturally changes
- 29 TND
Morning
Bloom, perfumed mist 250 ml
Two sprays on a windowsill morning. Fresh, floral, easy to wear all day.
29 TNDMidday
Venelle sunscreen SPF 45
The beach towel, the Hammamet light, nothing to think about.
29 TNDEvening
Sublime, perfumed mist 250 ml
The evening one. Warm, orange blossom, for the nights she chooses herself.
79 TNDSunday
Hydra-Hyaluronique Amino Keratin
The Sunday set. A towel, a slow hour, nobody waiting.
A way of reading the range, not sales data: no figure here is a result.
Hair
Dry, tired or colour-treated hair
Hair you are proud of
Skin
Everyday glow and protection
Skin protected, mind free
Mist and gifts
Self-treat and gifting, Eid and Women's Day
Feel beautiful without effort
Family
The shared bathroom shelf
The smile of the house
- rose
- jasmin
- fleur d'oranger
- argan
- propre
- tiède
- doux
- Discover
- Try
- Rebuy
- Gift
- Share
Lodet · in motion
See it worn.
Two short films with Lodet's own products. A shelf shows what is sold; a film shows how it sits in her day.
The products, shown
For selling: Lodet's products, shown by the women who use them.
The woman who wears it
For introducing the brand: the woman first, the bottle second.
Analysis · Brand and campaign team
What she feels, and what your team does with it.
Writes the feeling into the season brief, so the dress and the bottle carry the same mood.
Confidence
“I walk in already ready.”
Shoot the moment before the door: the mirror, the bottle, the first step out.
Lift
“My mood is lighter once it is on.”
Light and warmth in the frame. Say lighter and brighter, never treated or improved.
Being noticed
“People turn when I pass.”
Let the scent trail be seen: a glance, a turned head, a compliment, kept ordinary.
A day that runs
“Morning to evening, it keeps up with me.”
Cut one woman across the day: morning mist, midday sun, evening mist, Sunday hair.
These are words women use about the ritual, read for what a team can show. They are not results: nothing here is measured, and Lodet does not claim to change mood, hormones or the skin. Say how it feels, never what it does.
Claims · Tunisia, the Mediterranean, Europe, Italy
Where you may say it.
Venelle face cleansing gel · 22 TND
A woman washes her face with it at night, and her face feels clear. The sentence you write about that moment uses the same words in every market, and is a different claim in each.
Propre d'abord, doux ensuite.
نظافة أولاً، ثم نعومة.
A line that reads as a cosmetic description in one market can read as an action on the skin in another, and that moves the product across a category line, not just the wording. The proof that carried the sentence at home does not travel with it. The sharpest case is the “free from” line, so the market list belongs beside the claim at brief stage, not at artwork.
“Leaves her face clean and fresh.”
Describes the wash
A cosmetic description of a ritual. Keep it a gesture, not a result.
“Clears her face of spots.”
Acts on a condition
Reads as treating a skin condition, which can move a product across a category line. Needs its own evidence, or a different sentence.
“Free from [an ingredient].”
A negative claim
Ordinary in some markets, read in others as denigrating an ingredient that is legally allowed. Settle it per market before it reaches artwork.
Tunisia
The home market. Write the claim in French and Arabic, and confirm the local rules with the competent authority before print. This page does not summarise them.
The Mediterranean
Each neighbouring market has its own cosmetics rules and its own label language. List them beside the claim, one by one, rather than assuming one answer for the coast.
Europe
A cosmetic sold in the EU follows Regulation (EC) 1223/2009: an EU Responsible Person, a safety assessment, notification, and claims that meet the common criteria of Regulation (EU) 655/2013: legal compliance, truthfulness, evidential support, honesty, fairness and informed decision-making.
Italy
Italy applies the EU rules. Member states may require the local language for certain label particulars, so confirm the Italian wording instead of translating the French by hand.
In a fashion brand the line is written by marketing for the campaign, and often first checked when the pack is already printed.
Orientation, not legal advice. Confirm each market with a regulatory adviser before print.
Reports
3 briefings written for lodet for fashion brands.
Each one is the finished file, opened in full. Every figure in them is illustrative and each says so on its own cover; a real run researches and cites its numbers with an as-of year.
Get started
Decide the range before the calendar decides.
Start with the question a lodet for fashion brand actually has, and leave with the file.