By Sector · Fashion
The season, read before it is bought.
A scent and a skin routine, briefed like a season. Every claim carries the source it came from, and every read ends in something you can put in front of a buyer.
What this sector is a watch on
The collection sets the mood, and the mist she wears with it is chosen on the same morning.
How fast the answer goes stale
A look lasts a season. A signature scent is kept for years.
The pairing
One look, one bottle.
Which Lodet product fits which moment of her day, chosen by an editor.
| Moment | Mist | Skin | Hair |
|---|---|---|---|
| Morning | Bloom | also works | also works |
| Midday | also works | Venelle SPF 45 | - |
| Evening | Sublime | also works | - |
| Sunday | also works | also works | Hydra set |
The order it happens in
Read the season. Make the collection. Ship the order.
Asked in this order because each needs the last one's answer.
- 01
Know
Which Lodet product belongs beside which look, and what a fashion buyer asks before stocking a mist.
Cited as it goes, so the forecast survives being challenged in a buy meeting.
- 02
Create
A campaign where the dress and the bottle are shot as one story, in French and Arabic.
Looks, film, board and lookbook come out of one brief rather than four.
- 03
Produce
The line sheet, the price list in dinars and the pitch deck a retailer can read at a glance.
The paperwork is generated from the same collection, so it cannot disagree with it.
Fashion · the shelf
Seven documents, all of them real.
Every cover is a file this platform produced. Open any of them in full - no account needed.
PDFTrend Forecast9 pages · open the file
ExcelRange Architecture & Option Plan9 pages · open the file
PDFSalt & Iron - Graduate Collection Statement9 pages · open the file
PDFSÖNDER - SS26 Wholesale Linesheet9 pages · open the file
DeckCOURANT SS26 - Buyer Sell-In9 pages · open the file
ExcelPre-Season Buy Plan - Halvard & Vane AW9 pages · open the file
PDFCrimson Hour - AW26 Campaign Photoshoot Brief9 pages · open the file
The season starts here and is decided eight weeks later, in a buy meeting. This is about closing that gap.
What actually runs
Fashion work is rarely one job, so it is not handed to one generalist. One system, 102 tools and 223 playbooks behind it.
Handed to
- Trend Forecaster
- Fashion Designer
- Buyer / Merchandiser
- Fashion Generalist
Get started
Bring Lodet fashion to your shelf.
Tell us what you sell and who you sell to. We answer with the products, the prices in dinars and the words, in French and Arabic.