By Sector ·
Actives, claims, and what you may say where.
What we keep, and who we make it for. The interesting question is never the ingredient - it is whether the claim survives the market you are selling into.
- playbooks this work reaches for
- 5
- specialists it is split across
- 4
- documents shown in full on this page
- 4
What this sector is a watch on
Nostalgia is a customer too: the smell of a mother's bathroom, a nineties walk.
How fast the answer goes stale
A memory does not expire, but a campaign that borrows it must be honest about it.
Who it speaks to
Four customers, one voice.
How many Lodet campaigns speak to each customer segment.
| Segment | Campaigns |
|---|---|
| Hair | 2 |
| Skin | 1 |
| Mist and gifts | 2 |
| Family | 1 |
Where it gets specific
Three questions, and the exception each one carries.
Heritage goes wrong in the gap between what is true and what is sayable.
Which customer each Lodet campaign speaks to, and in which language.
The same active can be a cosmetic ingredient in one market and a regulated one in another, so a claim check is a per-market question rather than a single verdict.
Campaigns in French and Arabic that borrow a memory without inventing a history.
Imagery is where an unsubstantiated claim usually enters a launch - a before-and-after implies an efficacy claim whether or not the copy makes one.
The story page, the press line and the caption set, each marked as sample copy until the brand supplies its own.
The pack copy, the PDP and the paid social all restate the claim. They are drafted from one approved wording here so they cannot drift apart later.
Where the claim has to land
The same active, in six places a customer meets it.
Approved once, restated six times by six people. That is where wording drifts.
- 01On skin
- 02The product still
- 03The PDP
- 04In use
- 05The editorial
- 06The campaign
Heritage output
The documents this work produces.
Real Heritage deliverables, produced end to end.
Maison Corvel - L'Attaché Corvel, Édition de 30
PDF · page 1 of 9
Switch deliverable
What actually runs
A claim, a formulation read and a market check are three different jobs, so they go to three different specialists. One system, 102 tools and 223 playbooks behind it.
Handed to
- Fashion Historian
- Brand Analyst
- Communications Lead
- Researcher
Get started
Bring Lodet heritage to your shelf.
Tell us what you sell and who you sell to. We answer with the products, the prices in dinars and the words, in French and Arabic.