By Sector ·
Actives, claims, and what you may say where.
Smell, beauty and the confidence of the evening. The interesting question is never the ingredient - it is whether the claim survives the market you are selling into.
- playbooks this work reaches for
- 6
- specialists it is split across
- 4
- documents shown in full on this page
- 4
What this sector is a watch on
A scent is worn for how it makes her feel, and she remembers it longer than the bottle.
How fast the answer goes stale
A mood lasts an evening, and a favourite lasts years.
The notes
Seven words, counted.
How often each scent word appears across the Lodet range.
- propre2
- fleur d'oranger1
- jasmin1
- rose1
- tiède1
- argan0
- doux0
| Scent word | Products |
|---|---|
| propre | 2 |
| fleur d'oranger | 1 |
| jasmin | 1 |
| rose | 1 |
| tiède | 1 |
| argan | 0 |
| doux | 0 |
Where it gets specific
Three questions, and the exception each one carries.
Scent goes wrong in the gap between what is true and what is sayable.
Which scent words the range uses and how often, from rose and jasmine to orange blossom.
The same active can be a cosmetic ingredient in one market and a regulated one in another, so a claim check is a per-market question rather than a single verdict.
Mist stories for the morning and the evening, kept to mood and never to a formula.
Imagery is where an unsubstantiated claim usually enters a launch - a before-and-after implies an efficacy claim whether or not the copy makes one.
The scent card, the caption set and the gift listing for the two mists.
The pack copy, the PDP and the paid social all restate the claim. They are drafted from one approved wording here so they cannot drift apart later.
Where the claim has to land
The same active, in six places a customer meets it.
Approved once, restated six times by six people. That is where wording drifts.
- 01On skin
- 02The product still
- 03The PDP
- 04In use
- 05The editorial
- 06The campaign
Scent output
The documents this work produces.
Real Scent deliverables, produced end to end.
Ingredient Landscape Briefing
PDF · page 1 of 9
Switch deliverable
What actually runs
A claim, a formulation read and a market check are three different jobs, so they go to three different specialists. One system, 102 tools and 223 playbooks behind it.
Handed to
- Sustainability Analyst
- Circularity & Resale Analyst
- Sourcing Analyst
- Fashion Counsel
Get started
Bring Lodet scent to your shelf.
Tell us what you sell and who you sell to. We answer with the products, the prices in dinars and the words, in French and Arabic.